Making the decision to be a health insurance agent is relatively easy. Deciding what type of product to sell? Now, that's more difficult.

More than anything else, Americans’ top financial worry is not having enough saved for retirement. Although there is one product that’s growing increasingly favorable.

Annuities have gotten a bad rap with some investors.

You've heard it before, and it's true: Americans are concerned about outliving their savings.

Gain tips and knowledge on fixed annuities vs. indexed annuities. Learn what sets them apart, and how to know when to market fixed annuities versus indexed annuities.

Every agent has a story to tell. In the senior market, that usually means visiting clients and prospects in their homes to discuss typical offerings such as health, life insurance, and final expense plans.

Critical illness insurance is nothing new. Recently has there been a major uptick in interest in this type of coverage and there are a few reasons why. As an insurance professional, you have the knowledge and credibility to educate business leaders and consumers about critical illness insurance.

Stays in nursing homes and assisted living facilities are increasing as the baby boomer generation reaches its golden years. Unfortunately, most senior living facilities are expensive and those costs continue to rise.

Cross sales with ancillary products is the ultimate winning strategy. Clients feel more comfortable knowing their needs are covered and services will be affordable when they need them.

Studies say 70 percent of seniors can expect to use some form of long-term care during their lives. There are various ways to obtain long-term care (LTC) coverage, but which should you advise for your client?

Don’t believe the commercials. Retirement in the 21st century isn’t always fishing trips, golf outings, and weekend brunches.

Traditional long term care insurance is no longer the only way to pay for future long term care expenses. Your client’s initial life insurance purchase could provide double, triple, or more in long-term care benefits.

If you’re a senior health insurance agent looking to grow your business, selling solely Medicare Advantage plans and/or Medicare Supplements will only get you so far.

You’ve heard it before, "variety is the spice of life." People come in all shapes and sizes, so naturally, Part D prescription drug plans will too.

The Ritter blog focuses a lot on preparing you for the ever-changing Medicare Advantage market and its Annual Enrollment Period. But did you know there’s a Medicare product available to the growing senior population that has no election periods?

Strategizing your sales during Medicare lock-in is a surefire way to carry your business through the health insurance doldrums.

Outside of Medicare's Annual Enrollment Period (AEP), you may feel that your chances to engage with new clients are limited, but what if we said they're not?

Another successful Annual Enrollment Period is in the books. Although the busy season is over, it's not quite time to sit back and relax, but you already knew that, right?

It's that time of year again. The Annual Enrollment Period (AEP) has come and gone, and the Medicare Advantage Open Enrollment Period (OEP) is here. How can you make the most of this Special Election Period (SEP)? By selling prescription drug plans (PDPs).