Many are familiar with today’s derogatory expression of “being a Karen,” which put simply, entails making complaints and demanding desired results.
While receiving fries instead of onion rings at a fast-food restaurant might not require a complaint to the government, issues involving the purchase and use of Medicare or other health insurance coverage is a different story.
It’s true you can’t make everyone happy, but your job as an insurance agent is to sell quality coverage and do everything in your power to eliminate a cause for clients’ dissatisfaction with their sales experience and health coverage. You don’t want to have a Medicare grievance filed against you.
Listen to this article:
Let’s examine the basics of these grievances so you’re prepared to prevent them from occurring.
What Is a Medicare Grievance?
When a client has concerns about the quality of their care or other services received from a Medicare provider, they can file a grievance (also referred to as a complaint). These issues can be in relation to:
- A doctor, hospital, or provider
- The health or drug plan
- Quality of care
- Dialysis or kidney transplant care
- Durable medical equipment
Clients may come to you for grievance support and assistance.
While these issues may not have anything to do with you directly, as your clients’ main point of contact concerning their health care coverage, they may come to you for help and support. How complaints are filed depends on the problem at hand, which is why it’s important to have, at the very least, a basic understanding of grievances and how to handle them Should something arise, you can assist through the process. Medicare.gov is a great resource to use when clients are looking for proper direction.
Statistics for Medicare Complaints
Data collected by the National Association of Insurance Commissioners (NAIC) reveals the number of closed complaints by coverage type for 2021 and 2022 so far. Check out some of the Medicare plan-related numbers.
|Closed Complaint Plan Type||2021||2022*|
|Medicare Prescription Drug Plan||16||9|
|Medicare Supplement (general)||359||185|
|Medicare Plan F||141||71|
|Medicare Plan G||108||47|
|Medicare Plan N||29||16|
*Report reflects data reported from the state insurance departments to the NAIC as of July 14, 2022.
Is a Medicare Appeal a Grievance?
Medicare appeals do deal with beneficiaries’ issues, however appeals regard disagreements with a payment or coverage decision made by Medicare or your clients’ Medicare plans. Examples of reasons for appeals include a plan denying:
- A health care service, supply, item, or drug a beneficiary thinks Medicare should cover
- A bill for a health care service, supply, item, or drug a beneficiary already received
- A request to change the amount to be paid for a beneficiary’s health care service, supply, item, or drug
A beneficiary may also appeal:
- If their coverage stops providing or paying for all or part of a health care service, supply, item, or drug they think they still need
- An at-risk determination made under a drug management program that limits access to coverage for frequently abused drugs, like opioids and benzodiazepines
Can Grievances Be Filed Against Insurance Agents?
- Contacting issues, like cherry picking or failing to collect a Permission to Contact
- Illicit activities, such as signing a form for the client or paying for referrals
- Deceitful interaction with clients, including misrepresenting oneself or sales materials
- Inappropriate or incorrect operational behavior, like poor hygiene or failing to submit an application
- Issues with plan and product knowledge, like presenting inaccurate plan coverage information
- Negligence, including failure to enroll their client into a plan that adequately meets their needs
The Centers for Medicare & Medicaid Services (CMS) reports that in 2021 (not including December), there were 39,617 beneficiary complaints reported. Many of those complaints regarded issues involving third-party marketing organizations selling various Medicare Advantage and Part D products.
Grievances don’t exclude insurance agents.
That is certainly a disheartening number, and what’s more, the number of beneficiary complaints from 2020 to 2021 rose 156 percent! With this data indicating that complaints are on the rise, it’s essential that you do everything you can to prevent a grievance against you!
Consequences of Grievances Against Agents
What happens if a grievance is filed against an agent and proven depends on the state and insurance carrier involved. Each state’s insurance bureau has their own system for filing complaints, so the processing times and outcomes could differ. Similarly, insurance carriers also have their own protocol for grievances filed against agents. Depending on the allegation and final determination, some of the consequences agents could face from the carrier can include:
- Applicable remediation
- Mandatory trainings
- Evaluations and shadowing
- A formal record of the complaint
- Termination of the contract
It’s also very likely that the carrier will reach out for a response from the agent and any related documentation on the client, such as a Scope of Appointment (SOA).
Preventing Medicare Grievances
There is no way to fully prevent grievances, but you shouldn’t have to worry about them if you’re the honest, helpful, compliant agent we believe you are! Sometimes things happen out of our control, but you can follow certain best practices in an effort to do everything you can to prevent complaints about you.
Collect Scopes of Appointment (SOA)
We’ve mentioned the importance of SOAs many times here on the Agent Survival Guide blog. They’re an essential compliance element that protects you and gives your client control of the conversation. Should a complaint be made stating you didn’t review something properly — or at all — with a client, an accurate SOA can be extremely useful documentation.
Medicareful and the Ritter Platform make collecting and retaining electronic Scopes of Appointment (eScopes) incredibly simple. Whether the client accesses and submits the eScope from your Medicareful page themselves, or you send it via text or email for completion, the process takes only a few seconds and benefits you and your client.
Follow Guidelines Set By CMS
If you plan on holding a Medicare educational or sales event before or during the Annual Enrollment Period (AEP) it is imperative that you’re aware of what you can and cannot do. You also have to be cognizant of what you say during sales appointments. Sometimes you may say something innocently if you’re caught up in conversation or getting excited about the prospect of a sale, but innocent in nature or not, saying the wrong thing can lead to a complaint.
Ritter can provide tools and solutions to make staying compliant easy!
We understand that there are many rules from CMS you need to follow. As a field marketing organization (FMO), Ritter must adhere to being compliant too! New guidelines are continuously being implemented and keeping everything straight is a job in and of itself. This is where a partnership with Ritter can be extremely helpful. We can help keep you up to date on the latest happenings within Medicare compliance and even provide tools and solutions to make staying compliant easy!
Use Reliable Sales Tools & Data
One reason for a complaint is misquoted premiums. This could occur from using sales resources with out-of-date data. For this reason, it’s important to use plan quoting tools you can trust, like Ritter’s Medicare Quote Engine (MQE)!
All of the MQE’s plan data comes from reliable resources, including CMS and our fellow Integrity partner, CSG Actuarial.
Our MQE within the Ritter Platform is dependable and trustworthy! We do everything we can to keep all the results as accurate as possible. All of the MQE’s plan data comes from reliable resources, including CMS and our fellow Integrity partner, CSG Actuarial. The MQE provides quoting and comparison for Medicare Advantage, prescription drug, and final expense plans and permits comparison of up to three like products.
Additional capabilities of the MQE include:
- Run tailored quotes using client’s age, zip code, county, gender, and marital status
- Show the plan’s rating, type, and any costs associated with it and plan enrollment statistics
- Filter results based on plan type and carrier
- Quote multiple pharmacies and search for participating plan providers using the Provider Lookup tool
- Run estimates for prescription drugs using the built-in Drug Cost Estimator
Access and use of the MQE and all of the other tools in the Platform, including an integrated client relationship management (CRM) system, online contracting, and more, are of no cost to you! All that’s required is the quick completion of a registration on RitterIM.com. Once complete, you have unlimited access to all of the tools and resources, which can help you provide accurate information to your clients and avoid complaints!
Don’t Just Sell to Make a Sale
Keep in mind, the quality of sales is better than quantity. Another noteworthy cause for complaints documented by the NAIC is plan suitability. In 2021, there were 81 closed cases under this category. A great agent knows when it’s more important to admit that they may not have the best product to meet a client’s needs in their portfolio. Is it a bummer? Of course! But it’s a chance to prove what kind of agent you are and a learning opportunity for your next sale and AEP!
The quality of sales is better than quantity.
This will also go a long way in preventing appeals against the Medicare plans you’re offering. If a plan is truly the right fit for your client, there’s less of a chance the services or prescriptions they need won’t be covered.
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Someday, you may find yourself in a situation where a client reaches out to you wanting to file a complaint or appeal. If this happens, be sure to listen to their issue and concerns and offer to support them through the process. We certainly hope you’ll never be in the position where a grievance has been filed against you. However, if you follow compliance guidelines and put your clients first, the chance of that happening decreases!
It’s also a good idea to partner with an FMO like Ritter to support you. Registering on RitterIM.com is free and easy. Let’s succeed and stay grievance-free together!