Why Being a Likable Agent Is Good for Your Business

How you present yourself as an agent can make or break your business. You may think, “It doesn’t matter what other people think of me,” which in some ways is true. But when it comes to how people view you professionally, their opinions do matter.

Today, we’ll cover the how and why of being a friendlier, more likable insurance agent, and how that can help boost your business and even help you gain more clients.

Nice Agents Don’t Finish Last

According to Forbes, nice people actually finish first! In a field such as insurance, you’re going to be dealing with people, mainly clients, on a regular basis. A great way to make a name for yourself and to move ahead is to, well, be nice. It’s no secret that people would rather work with someone who is kind and genuine rather than someone who is mean and rude. When you go the extra mile to show some kindness, it goes a long way. A scientific study done at Stanford University found that when leaders are seen by their team members as compassionate and kind, employees feel safe and trust levels are elevated. In this case, employees could be likened to your clients. Trust between agent and client is very important when it comes to the success of your business.

Trust between agent and client is very important when it comes to the success of your business.

So, ask your clients how their grandchildren are doing, compliment their garden or home decor, or send them a birthday card. An agent who puts in the extra effort to show their clients that they care can do far better professionally than those who do not.

There’s No Need to Bring Down the Competition

In the insurance business, there’s really no need to be ruthless in climbing your way to the top. While being competitive is a great attribute to have and can help you be successful, your biggest competition is yourself . How much are you willing to work and how much effort are you willing to bring to your own table? It’s not about bringing the other guy down, but rather pushing yourself to the top.

It’s not about bringing the other guy down, but rather pushing yourself to the top.

Clients will appreciate a strong work ethic and a reliable, dependable agent. When you’re there for your clients, you’re helping them and you’re helping your business. It’s a win-win! Mark Cuban from Shark Tank has been quoted saying, “One of the most underrated skills in business right now is being nice. Nice sells.” Most would agree that Mark Cuban knows a thing or two about success!

Make Your Clients Feel Like They Matter

Studies have also shown that being kind to others is good for promoting emotional, social, and psychological well-being, in addition to making sense economically. One study done in 2018 found that “selfish” people earn less than those who are willing to compromise their own work time to help someone else. It’s important to make time for your clients, even if you are busy or there’s something else you’d rather be doing. For some of your clients, Medicare might be brand-new territory. When you’re in an appointment with a client, finding a plan that fits their unique needs should be the top priority. Let your clients know that you care about finding the right plan, and you’ll help them in any way you can. Being patient and kind can go a long way.

When you’re in an appointment with a client, finding a plan that fits their unique needs should be the top priority.

Plus, when your clients are happy with your service, it’s likely that they’ll recommend you to their family and friends. A great agent knows that referrals are an effective way to gain leads and close sales, so you have nothing to lose!

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Lastly, and maybe most importantly, always remember to be kind to yourself and stay humble. Allow yourself to make mistakes and grow from them. Even if you’ve been in the industry for decades, there’s always something new to learn and infinite kindness to spread around!

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