About 12 million Americans (20 percent of the Medicare population) have dual eligible status. If that’s not reason enough for you to enter this market, there are several benefits of selling Dual Eligible Special Needs Plans that you may want to consider.
Dual Eligible Special Needs Plans (D-SNPs) are a special type of Medicare Advantage plan. Why should agents sell D-SNPs?
Keep Earning Money During Lock-In
If you’re already selling Medicare products, you know that most of your earned commissions will come from sales during the Annual Enrollment Period, which runs from October 15 to December 7. What’s a Medicare agent to do for money during the other 311 days of the year? Well, you could stay busy working Special Enrollment Periods, but you could also sell Medicare products that don’t have a set enrollment period, such as Medicare Supplements and D-SNPs. Med Supps and D-SNPs can be sold year-round!
Diversify Your Portfolio
No two clients are the same. Even if they’re identical twins, they don’t have identical lifestyles, health, and budgets (and they have different fingerprints)! You’re likely to meet people who want and can get by with regular Medicare Advantage plans, so definitely have those in your portfolio, but don’t forget: You’ll probably meet people better suited for D-SNPs, too.
Don’t forget: You’ll probably meet people well-suited for D-SNPs!
D-SNPs are available to individuals who are eligible for both Medicare and Medicaid. They can provide extra benefits for the people who need them most, like care coordination and over-the-counter, dental, vision, hearing, and transportation benefits. If you want to help anyone who you may work with get in the best possible plan for them, be sure to add some different D-SNPs to your portfolio.
Expand Your Services & Your Reach
Looking to grow your book of business and generate a new income stream? Well, there’s another reason to get started selling D-SNPs. The dual eligible population is a unique segment of the Medicare population and a largely underserved one at that. There are many potential clients out there, searching for someone to help them navigate their options. You could get more leads and sales just by marketing yourself as a potential guiding knight for these individuals. Put in a little more effort and claim your (large) share of the market!
The dual eligible population is a largely underserved market, which potentially means more sales for you!
Emotionally and Financially Rewarding
Selling D-SNPs isn’t for everyone . Not every agent has the skillset to serve typical D-SNP clients: people who live on lower incomes and may need more “hand-holding” than other types of clients. However, these individuals, like your other clients, could really use your assistance and expertise — probably even more so, due to their financial constraints. Many of us wish the world would be a better place. By offering D-SNPs, you can help make it that way and sleep easy knowing that you’re doing well helping these individuals and providing for you and your family at the same time.
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If you’re selling Medicare Advantage plans, you’re already in a great position to begin selling D-SNPs. As a type of Medicare Advantage product, they require following the same compliance rules; they just have different features and clients, which you already deal with!