To put it simply, insurance agents in 2020 should have a website. If you don’t have a website, you’re not only missing out on more lead opportunities, you could also potentially be using more resources than you have to. Websites can serve multiple functions and enable you to reach a wider range of consumers.
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Let’s expand on this and look at a few reasons why it’s essential for insurance agents to have a website.
Reach More Medicare Leads
Think about the last time you needed something — maybe a new car, a plumber to fix a leaky pipe, or an address to a new restaurant. Did you haul out the yellow pages, or did you jump on the internet and search? We are going to go out on a limb and say most of you probably used the World Wide Web. The internet has changed the way we interact with the world, and for those aging into Medicare, it’s no different. They need assistance and answers for this new step in their lives, which is where you come in!
With 73 percent of U.S. adults aged 65 and older using the internet in 2019, chances are they’re using the internet to find answers about Medicare. By having an online presence, they could be searching for agents, find you, and become a lead! And if you don’t have a website, they could very well find another agent’s site and you’ll miss out.
Market Your Business
Having a website also gives you the opportunity to showcase your business. Consumers get a first glance at what your business has to offer and what you can do for them. As a Medicare agent, you want to build a rapport with leads and potential clients as soon as possible, and your website can help kick-start this connection. On your website, you can market your brand, relay important industry news and give a glimpse of your efforts to give back to the community. And the best part is, this can happen at any time because your website is available 24/7. So, your website can do the work for you while you’re catching the big game with family.
As a Medicare agent, you want to build a rapport with leads and potential clients as soon as possible, and your website can help kick-start this connection.
In addition to your website, you can also utilize social media platforms to strengthen your online presence. In 2019, 48.2 percent of Baby Boomers are using social media, so it’s worthwhile for you to incorporate a social media platform into your marketing strategy. There are a number of platforms to choose from, like Facebook, Twitter, or Instagram and just like on your website, you’ll have the opportunity to promote your business and share the latest info about the industry.
It’s important to note, if you choose to be present on one or more social media platforms, you’ll still need to adhere to CMS’ compliance rules when connecting and interacting with the people visiting your page. A comment or “like” on something you posted or shared does not establish permission to contact. You’ll still have to follow the appropriate protocol for contacting and discussing Medicare plans with the people you connect with via social media.
Work More Efficiently
Most websites incorporate multiple functionalities, which not only make your life easier, but can also give your clients a more flexible and streamlined sales experience. A perfect example is Medicareful. This CMS-compliant site gives Ritter agents the ability to have a personally branded website, equipped with electronic Scope of Appointment (eSOA), plan comparisons, and quoting and direct enrollment capabilities. Medicareful was developed in-house by our own Ritter staff and is exclusively available to Ritter agents. So, if you’re not partnered with us already, access to Medicareful is just one of the many reasons you should complete your free registration with Ritter. And while we’re mentioning free, it’s important to note that Medicareful is free – with no fees or obligations.
Medicareful also has a neat feature for your clients! Your clients can create an account that is shared between you, as their agent, and themselves. This account stores their personal info, plan history, prescription drugs, and other pertinent info for the quoting and enrollment process. Having this information stored in one place makes the sales process more efficient for you and your clients, and during the busy season of AEP, efficiency is essential!
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Having and maintaining a website for any business is a good idea. For insurance agents, it can mean a world of difference because your own website can help you market and work much more effectively. If you’re not sure how to get started with creating your website, Ritter can help you with that. Just give us a call and we’ll get you started!