Medicareful 2022 Year-in-Review: Mastering New Compliance Mandates

Meet Shop & Enroll — For the 2024 AEP, we rebranded Medicareful to Shop & Enroll. It’s the same great tool, with the same great features, just a new look and feel. Learn about the rebrand


Skip the hassle of scanning, uploading, mailing, or faxing long, tedious paper applications. Our easy-to-use Medicareful enrollment tool streamlines your business with consumers and carriers and helps you stay compliant with the latest CMS rules.

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Still deciding if Medicareful is the right tool for your business? Check out what we accomplished this year and see for yourself!

Medicareful’s Growth in 2022

Medicareful continues to help agents thrive in the senior health insurance market, including adapting to new compliance regulations. More and more agents are creating their own site every year and seeing an increase in enrollments.

Agents Actively Using Medicareful

By the end of 2022, 1,488 agents actively used Medicareful for their Medicare sales needs!

One of our agents, Roberta R., was very pleased with Medicareful, noting that “the platform is well organized, very user friendly and it complies with CMS regulations. The quoting tool, SOA and enrollment process is uncomplicated and you receive immediate notification of enrollment.”

The platform is well organized, very user-friendly and it complies with CMS regulations. The quoting tool, SOA and enrollment process is uncomplicated and you receive immediate notification of enrollment. - Roberta R.

Growth in Active Medicareful Agents Over Time

MA & PDP Enrollments with Medicareful

Since 2016, the Enroll Now button has helped agents streamline their Medicare Advantage and prescription drug enrollments. It helped Medicareful agents complete more than 23,768 seamless online enrollments during the 2023 Annual Enrollment Period! In total, we saw 51,279 Medicareful enrollments in 2022!

Ritter Enrollment Data

Thanks to our agents’ hard work, we had a fantastic AEP. We reached a high of 1,211 enrollments in one day!

Number of Medicareful Enrollments

Agents who were active this AEP and last AEP, but only started using Medicareful this AEP, wrote 16 more applications on average. Prior to using Medicareful, the average agent submitted 13 paper apps in the 2022 AEP, and for the 2023 AEP, they submitted 16 paper apps and 13 Medicareful apps.

Medicareful More Apps Big Trees

Our FastTrack feature has continued to allow agents to send prefilled Medicareful applications to any of their clients recorded in the Platform. In 2022, agents sent 5,114 more FastTrack applications than in 2021, the first year the feature was available!

FastTrack Applications

Note: This enrollment data only includes carrier applications that Ritter processes. It does not include applications that are processed directly by Ritter’s carrier partners as carrier AEP enrollment reporting times vary.

Key Updates for 2022 & the 2023 AEP

Carriers Added on Medicareful in 2022

At of the end of the 2023 AEP, there were 37 carriers available for quoting and online enrollment on Medicareful. In 2022, five new carriers joined Medicareful.

Carriers added on Medicareful

The following carriers were available on Medicareful in 2022 for the 2023 AEP:

  • Aetna MAPD/PDP
  • AmeriHealth Caritas VIP Care/Keystone First VIP Choice MAPD-SNP
  • Anthem MAPD/PDP
  • Capital Blue Cross MAPD
  • CareFirst BlueCross BlueShield MAPD
  • CareSource MAPD
  • Cigna MAPD
  • CDPHP MAPD
  • Clear Spring Health MAPD
  • Clover Health MAPD
  • Devoted Health MAPD
  • Elderplan MAPD
  • EmblemHealth (ConnectiCare) MAPD
  • Excellus MA
  • Geisinger Gold MAPD
  • Health Partners Plans MAPD
  • Highmark BCBSWNY & Highmark BSNENY
  • Highmark MAPD
  • Humana MAPD/PDP/D-SNP
  • Independence Blue Cross MAPD
  • Lasso Healthcare MSA
  • Medical Mutual MAPD
  • MediGold MAPD
  • MetroPlus MAPD
  • Molina Healthcare MAPD
  • Mutual of Omaha Rx PDPD
  • MyTruAdvantage MAPD
  • Paramount MAPD
  • Regence BlueCross BlueShield MAPD/PDP
  • SilverScript PDP
  • SummaCare MAPD
  • UnitedHealthcare MAPD
  • UPMC MAPD
  • Wellcare MAPD/PDP
  • Zing Health MAPD

Enhancements to Medicareful and the Ritter Platform

During 2022, we made several enhancements to the Ritter Platform to make sales on and off Medicareful easier and help agents comply with the new CMS regulations. We’ve summarized these updates below.

Call Recording with CallVault

When CMS enforced call recording for all Medicare agents and brokers, our in-house development team went to work and created an easy way for agents to meet this requirement.

Since its launch, CallVault has allowed agents to securely record and store inbound and outbound calls, including plan presentations. Through AEP, 914 agents generated a unique CallVault phone number through the Ritter Platform. During the busy season, 646 Ritter agents successfully recorded 23,059 calls!

Calls During AEP That Lasted 30 Seconds or More

Electronic Scopes of Appointment

Agents gained the option to text and email eScopes within the Clients tab of the Platform in three simple steps:

  1. Select the Request button that appears next to your client’s name.
  2. Enter or select a valid email address or phone number.
  3. Select the method of communication.

Text Prefilled Enrollments

When FastTrack launched in 2021, it allowed agents to email prefilled Medicareful enrollment applications to clients if they had a Shared Client Record. As of July 2022, agents could text these applications to any client through the Platform’s Clients tab. Once an agent started a FastTrack prefilled enrollment, they could easily text the application to their client through a Publish to text button.

In 2022, we saw a total number of 7,578 completed prefilled applications, with 194 being texted!

Prefilled vs. Texted Applications

Get Your No-Cost Marketing & Enrollment Site

Medicareful is a free CMS-approved consumer-facing quoting and enrollment tool agents can use to connect with clients from home, the office, or in person. You can personalize your site with your name, business logo, and contact information. You can also choose your own easy-to-share URL. With this site you can collect electronic Scopes of Appointment, compare Medicare plans with your clients, and directly enroll clients in one of many preferred Medicare Advantage and prescription drug plans.

To get a free Medicareful site, an agent must have at least one qualifying contract through Ritter Insurance Marketing. Medicareful is integrated with Ritter’s Platform CRM, so you can do all of your business in one place!

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This year has been full of growth for Medicareful, and we hope our new features make it even easier for our agents to thrive!




Want to see Medicareful do even more? Tell us how we can improve! We want to make Medicareful the best it can be!

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